My Ecig Story

I thought since it was coming up to almost three years since I started this small venture it was time to update the about us page a little. While the philosophy has stayed the same around having quality products and the best service in the business the original about us page did not really reflect where we were at now.

It was June 2012 when Scott a good friend of mine introduced me to the Electronic Cigarette and back then they were rather crude poor performing devices, nothing like the quality products available today. Even so after Smoking for some 27 years I was desperate to quit as I knew that smoking was affecting my health and being a father of two young children I wanted to be around to see them grow up.

To cut a long story short within a week I had quit the ciggies all together and have not had one since. I get asked a lot do I still use the ecig and the answer is yes I do. I used to love a cigarette and I have no plans of giving up the electronic versions, I believe they are magnitudes less harmful and its one of life’s little pleasures that I’m not willing to let go. Everybody’s story is different some use ecigs to quit all together and some are happy to just switch over to ecigs for the added health benefits and quite a large proportion switch over to ecigs simply because of the crippling costs of traditional cigarettes. The added bonus for me still using the ecig is I get to test every product before it goes on the shelves for my customers to purchase.

E-Cigarettes Australia (Now Ecigify) is born 

I was so impressed with how easy it was to quit with these gadgets but not as impressed with the overall performance of the ecigs on offer in the local market. All but one or two vendors were selling those terrible cigalike type devices that turn most people off ecigs & charging a small fortune for them as well. Trust me when I say if it is the size of cigarette and looks like a cigarette it is rubbish and will not work.  There are much better devices available that are not a lot larger in size and will work much better.

After a few weeks of research I decided to open my own on-line shop and hence E-Cigarettes Australia was born (Changed to Ecigify July 2015). Initially I concentrated on the quality of the products I stocked rather than the quantity and to provide a more personal service to our customers. We were one of the first to have a phone number that customers could contact as on and that has been there from the very beginning.

The first few months were quite slow but after that our philosophy of quality product and customer service started to build a customer base so much so that after around 18 months the business was growing too big for me to continue working in my full time job. A decision was made (after a little pondering) to leave the day job and concentrate fully on the ecig business. Since then it has continued to grow and now services some 2000+ regular customers all around Australia and New Zealand. As from July 2015 we changed our name to Ecigify as we thought the E-Cigarettes Australia name was a little generic and to similar to other companies that have been popping up in the last few years.

In the early days we carried around $2000 worth of stock, these days we carry in excess of $50000 and it seems to be growing every day which leads to the next stage of the business development. Up until a few months back the business was run from a home office but because of the amount of stock that we were now carrying space was becoming a problem so on the 10th of November 2014 we opened our first brick and mortar store at Cambridge, we have since moved to our new location at Unit 6E/370-380 Cambridge Rd, Mornington, Tasmania. While initially the majority of our business came from on-line orders we are now seeing a lot more locals come to our store for there vape purchases. 

During this period we also launched our own line of Premium E-Liquids under the Custom J Name. All these liquids are hand made in store with the highest quality local and American ingredients. Our goal is to achieve a true to flavour experience that is high quality, enjoyable and most of all delicious. 



These days even though it’s much bigger than in the beginning we are still small enough to offer a more personal service to our customers and of course we still have the same philosophy of quality customer service and product and a competitive price. Over 90% of orders are mailed the same day and our pricing is some of the lowest in the industry. All stock is held on site right here in Tassie, we don’t drop ship anything and if we don’t have it in stock it will not be available to purchase online.

We do our own video instructions for most of our products unless a suitable one is found online which we will use as to be honest most are  a lot better than ours. One thing I will never be accused of is being a YouTube Star our own videos featuring yours truly are quite droll and boring but the do cover the basic operations and handy hints for how to get the best out of a particular product. We try and keep them short so as not to bore you to death.

The guy who introduced me to the Electronic Cigarette (Scott) has now come on board full time to help run the store and online business and run the Facebook site which I will readily admit to being out of my depth with. We both have great deal of knowledge and passion for the products and the industry and if your ever not sure of something or just want some advice or even a chat about anything to do with Electronic Cigarettes please give us a call. We don’t advertise the phone numbers at the top of the webpage just to look at we are both always happy to have a chat about nearly anything.

The Future

While writing this blog I have just received an email from Joyetech announcing yet another new product launch, this is the future. It seems these days a new product is launched daily, this is actually good news mostly as it means that the products are getting better and better and with more variety there is something to suit everyone's taste. Luckily the shop we are in is quite big so there will be plenty of room to keep all these new products.

Well what started out as a quick update to the about us page has turned out to be quite long. At least it gives you the customer an overview of how we started and our progression up to now and if its your first visit we hope it instils you with confidence to purchase from us. Our promise is we will do our very best to make your journey into the world of vaping a pleasurable one.

If it is your first visit and your a bit on the fence about Electronic Cigarettes then below is a brief 5 minute video that was recently produced by the BBC. It presents an unbiased view of the ecig from a doctors point of view.

You must be eighteen (18) years of age, to purchase ANY OF our products. We reserve the right to terminate any transaction where we believe the customer is not 18 or over. 


The Ecigify Team (Michael & Scott)

Mob: 0421 363 921

Ecigify would never promote or encourage anybody to take up smoking.

Our products are designed to help smokers who cannot give up and those who are trying to quit.